Wild Tide
I worked with the owners of Wild Tide Flowers to create a visual identity that reflected the fun loving, relaxed and joyful energy that they want to put into the world. They had done a few flower markets and wanted to create a more identifiable identity and foundation for their growing business. The owners are surfers and we drew inspiration from surf culture, the Maine coastline where they live and the local people they will be selling flowers too. They wanted their logo to be "loose but tight" and I think we arrived there.
Art Direction // Visual Identity // Logo Design
Initial Sketches:
