One Green World

One Green World is a Portland, Oregon–based nursery specializing in edible plants and trees. The owner approached me to refresh their visual identity, as the existing branding—unchanged for over a decade—no longer reflected the company’s growth or the welcoming, knowledgeable experience they provide to their customers.

Building on a monkey puzzle illustration I had previously created for them, I refined and evolved the artwork into a warm, approachable logo mark. In addition to the new visual identity, I developed a catalog cover and exterior building signage. 

Art Direction // Visual Identity // Logo Design // Illustration