686

Essox Pant:

I collaborated with 686 pro snowboarder Tommy Gesme on the development of this logo. "Esox" refers to a genus of fish that Tommy fishes for in Minnesota during the warmer months. After a few weeks of exploring different concepts, Tommy shared a sketch featuring the “6” in 686 stylized as a fish hook. The idea immediately resonated. The color palette of the camo was inspired by a pair of Tommy’s vintage, faded camo snowboard pants. Additionally, the circular TG logo serves as a subtle reference to the Minnesota Twins MLB logo.

My Role: Visual Direction, Identity

Outerwear Designer: Robin Mavis

Photography: Erik Hoffman

Inspiration and early exploration:

Apparel Graphics Developed for Spring / Summer 2024

For this apparel release we leaned into the tagline born in the city, raised in the mountains. The collection draws product and graphic inspiration from the journey between LA and the Eastern Sierras.  

My Role: Visual Direction, Apparel Graphics

Apparel Designer: Tri Nguyen

Merchandiser / Direction: Noah Wang & Erik Joule

Marketing Director: Brent Sandor

Creative Director: Mike West

Photography: Erik Hoffman