Sidekick Provisions

Sidekick provisions is a small nut-based dip company. The founder approached me to create the business's visual identity and packaging for the dips. I developed an identity system that uses simple illustrations, an approachable word mark, and vibrant colors to allure customers and set the brand apart from other dips in the grocery store.

Branding // Packaging // Website // Illustration

Photography: Alex Erickson 

“I have had the pleasure of working with Carson on the branding and packaging for my food business, and I couldn’t be happier with how it has turned out.  He has interpreted and aligned my aesthetic perfectly from the mood board I provided him while creating a totally unique brand look. I’m continually impressed with the attention and intention he puts into each of his works.”

- Jaime Landsverk, Owner and Founder of Sidekick Provisions