SUP Hood River

SUP Hood River was created by two Hood River locals who saw an opportunity to provide summertime tourists with an easy avenue to the outdoors. The company rents inflatable stand-up paddle boards that can pack down and fit into a backpack, making transportation easy and allowing any tourist with a small rental car to explore the lakes and rivers around the Columbia River Gorge. It’s a service for families and tourists of all types who want to have a nice day exploring the local waterways. It’s also for your aunt Beverly who wants to drink wine all day and then paddle a SUP into the middle of the Columbia River and just lay for a while. 

Photography by: Fletcher Hukari

Visual Identity // Branding